California

Shrug Capital

Shrug Capital, based in California, backs generalist startups at Pre-Seed, Seed, and Series A, mostly following others with checks from $100k to $3M.

Entry stagePre-seed, Seed, Series A
Check size$100K to $3M
Leads roundsMostly follows
FocusGeneralist
Latest fund$3M debut fund (2018)
Investing team2 peopleNo activity since Sep

Who you would pitch at Shrug Capital

2 people on the investing team, 2 of them partners who can make the call. Partners are listed first.

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Writes $100K to $3M checks. Its smallest check is larger than 5% of firms in the atlas.

Bars: how many firms in the atlas report each band. Highlighted: this firm.

No recent activity since September 2026. Quiet does not mean closed.

Weekly count of activity updates. Activity is not a confirmed deal.

Notable investments

CameoSuperhumanEight SleepWebflowCohere

In their words

Shrug Capital¯\_(ツ)_/¯www.shrug.vc
Founders and investors at a Mode VC gathering

Send Mode VC your deck

Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.

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Alert me when Shrug Capital is active

One email when this firm shows new activity. Nothing else.

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Questions

What stage does Shrug Capital invest in?

Shrug Capital reports entry at pre-seed, seed, series a.

How much does Shrug Capital invest?

Shrug Capital reports checks of $100K to $3M.

Does Shrug Capital lead rounds?

Shrug Capital mostly follows other investors.

Who are the partners at Shrug Capital?

Moshe Lifschitz (Co-founder), Niv D. (Co-founder).

Is Shrug Capital active right now?

No recent activity since September 2026.

Work at Shrug Capital? Claim or correct this profile.