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Active Sep 24California

Upfront Ventures

Upfront Ventures, based in California, backs Seed to Series B startups, mostly leading rounds with checks from $1 million to $30 million across generalist sectors.

Website
Entry stageSeed, Series A, Series B
Check size$1M to $30M
Leads roundsYes
FocusGeneralist
Latest fundn/a
Investing team6 people1 activity update, latest Sep 24

Who you would pitch at Upfront Ventures

6 people on the investing team, 6 of them partners who can make the call. Partners are listed first.

Kevin ZhangGeneral PartnerFocus: health tech and gaming investments.
Kobie FullerGeneral PartnerHe previously worked at Accel Partners, Revolve, and Insight Venture Partners, and co-founded OpenView Venture Partners.
Stuart LanderGeneral Partner, GrowthHe previously held operational roles at tech companies and worked as an attorney.
Aditi MaliwalPartnerShe previously held roles at Google, Crosslink Capital, and Deutsche Bank.
Kesar VarmaPartnerHe previously worked as a product lead at Akido Labs and held venture roles at several firms.
Nick KimPartnerHe previously held roles at Crosscut Ventures, Warby Parker, Human Ventures, and Dorm Room Fund.

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Writes $1M to $30M checks. Its smallest check is larger than 83% of firms in the atlas.

Bars: how many firms in the atlas report each band. Highlighted: this firm.

1 activity update since September, latest Sep 24.

Weekly count of activity updates. Activity is not a confirmed deal.

Before you pitch

Ownership target7-10%

In their words

Upfront VenturesUpfront Ventures is a venture capital firm based in Los Angeles. We invest in technology businesses across digital media, SaaS, consumer internet and retail innovation.upfront.com
Founders and investors at a Mode VC gathering

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Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.

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One email when this firm shows new activity. Nothing else.

Firms like Upfront Ventures

Emergence Capital$1M to $30M · active Sep 24
Forerunner Ventures$1M to $30M · active Oct 14
Hitachi Ventures$1M to $30M · active Oct 15
Andreessen Horowitz$1M to $30M+ · active Oct 12
Bling Capital$1M to $10M · active Sep 23
Caffeinated Capital$1M to $10M · active Oct 8

On these lists

Seed investors in United States2836Series A investors in United States1790Seed investors in California699Series B investors in United States563Series A investors in California480Series B investors in California233Seed investors3020Series A investors1867

Questions

What stage does Upfront Ventures invest in?

Upfront Ventures reports entry at seed, series a, series b.

How much does Upfront Ventures invest?

Upfront Ventures reports checks of $1M to $30M.

Does Upfront Ventures lead rounds?

Yes. Upfront Ventures says it can lead.

Who are the partners at Upfront Ventures?

Kevin Zhang (General Partner), Kobie Fuller (General Partner), Stuart Lander (General Partner, Growth), Aditi Maliwal (Partner), Kesar Varma (Partner), Nick Kim (Partner).

Is Upfront Ventures active right now?

Upfront Ventures has shown 1 activity update since September 2026, the latest on 2026-09-24.

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