Amanda Herson

Amanda Herson

General Partner atFounder CollectiveFirm active Sep 29New York

Amanda Herson is a General Partner at Founder Collective, a seed-stage venture capital firm in New York. She has experience in e-commerce and scaling businesses, previously serving as Director of eCommerce at Cape Union Mart.

What Amanda can write

Writes checks of$1M to $3M
Comes in atPre-seed, SeedCan lead the round
Email the firm[email protected]The firm's own inbox for founders.

Founder Collective writes $1M to $3M checks, larger than 83% of firms in the atlas.

Bars: how many firms report each check band. Highlighted: Founder Collective.

Career

  1. Boston Consulting Group
  2. L Brands
  3. Highland Consumer Fund
  4. Cape Union Mart · Director of eCommerce and Board Member
  5. Founder Collective · General Partner
    Now
  6. Highland Consumer Fund
  7. L Brands
  8. Boston Consulting Group

Focus

e-commerceretailconsumer goodsseed-stagescaling complex businesses

Education

Wharton School, University of Pennsylvania, Bachelor’s degree in EconomicsHarvard Business School, MBA

Before you pitch

Founder Collective does not invest inBiotech

Also at Founder Collective

Partners like Amanda

At firms with a similar stage, sector and check size.

Alert me when Founder Collective is active

One email when Amanda's firm raises a fund, adds a partner or shows new activity.

Founders and investors at a Mode VC gathering

Send Mode VC your deck

Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.

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Questions

Who is Amanda Herson?

Amanda Herson is a General Partner at Founder Collective, a seed-stage venture capital firm in New York. She has experience in e-commerce and scaling businesses, previously serving as Director of eCommerce at Cape Union Mart.

How much does Amanda Herson invest?

Amanda Herson invests through Founder Collective, which writes checks of $1M to $3M at pre-seed, seed.

How do I pitch Amanda Herson?

Email [email protected], the firm's inbox for founders, and name Amanda in the subject. A warm intro from a founder Founder Collective backed works better.

What did Amanda Herson do before Founder Collective?

Boston Consulting Group; L Brands; Highland Consumer Fund; Director of eCommerce and Board Member at Cape Union Mart; Highland Consumer Fund; L Brands; Boston Consulting Group.

Last updated 2026-10-15. Is this you? Ask for a correction.