Amanda Herson is a General Partner at Founder Collective, a seed-stage venture capital firm in New York. She has experience in e-commerce and scaling businesses, previously serving as Director of eCommerce at Cape Union Mart.
At firms with a similar stage, sector and check size.





One email when Amanda's firm raises a fund, adds a partner or shows new activity.

Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.
Send your deckAmanda Herson is a General Partner at Founder Collective, a seed-stage venture capital firm in New York. She has experience in e-commerce and scaling businesses, previously serving as Director of eCommerce at Cape Union Mart.
Amanda Herson invests through Founder Collective, which writes checks of $1M to $3M at pre-seed, seed.
Email [email protected], the firm's inbox for founders, and name Amanda in the subject. A warm intro from a founder Founder Collective backed works better.
Boston Consulting Group; L Brands; Highland Consumer Fund; Director of eCommerce and Board Member at Cape Union Mart; Highland Consumer Fund; L Brands; Boston Consulting Group.
Last updated 2026-10-15. Is this you? Ask for a correction.