Eric Franchi

Eric Franchi

General Partner atAperiamVenturesNew York

Eric Franchi co-founded Undertone, an adtech company acquired for $180 million. He is now a General Partner at Aperiam and co-hosts the Marketecture podcast.

What Eric can write

Writes checks of$100K to $250K
Comes in atPre-seed, SeedMostly follows a lead
Email the firm[email protected]The firm's own inbox for founders.

AperiamVentures writes $100K to $250K checks, larger than 5% of firms in the atlas.

Bars: how many firms report each check band. Highlighted: AperiamVentures.

Career

  1. Undertone
  2. Aperiam · General Partner
  3. About.com · Sales
    2000-2001
  4. Undertone · co-founder
    2001-2017
  5. AperiamVentures · General Partner
    Now

Companies founded

Undertone

Focus

adtechmartech

Education

Penn State University, BS in Marketing

Before you pitch

AperiamVentures does not invest inWe stay focused on advertising/marketing technology, almost exclusively.

Also at AperiamVentures

Partners like Eric

At firms with a similar stage, sector and check size.

Alert me when AperiamVentures is active

One email when Eric's firm raises a fund, adds a partner or shows new activity.

Founders and investors at a Mode VC gathering

Send Mode VC your deck

Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.

Send your deck

Questions

Who is Eric Franchi?

Eric Franchi co-founded Undertone, an adtech company acquired for $180 million. He is now a General Partner at Aperiam and co-hosts the Marketecture podcast.

How much does Eric Franchi invest?

Eric Franchi invests through AperiamVentures, which writes checks of $100K to $250K at pre-seed, seed.

How do I pitch Eric Franchi?

Email [email protected], the firm's inbox for founders, and name Eric in the subject. A warm intro from a founder AperiamVentures backed works better.

What did Eric Franchi do before AperiamVentures?

Undertone; General Partner at Aperiam; Sales at About.com; co-founder at Undertone.

Last updated 2026-10-15. Is this you? Ask for a correction.