Gary Benitt is Managing Partner at Social Leverage and a serial entrepreneur with four founding teams. He has held operating roles at Salesforce, AOL, and invested in over 20 startups since 2011.

What Gary can write

Writes checks of$500K to $3M
Comes in atSeedCan lead the round
Ownership target10-12%At first check
Email the firm[email protected]The firm's own inbox for founders.

Social Leverage writes $500K to $3M checks, larger than 71% of firms in the atlas.

Bars: how many firms report each check band. Highlighted: Social Leverage.

Career

  1. Goowy Media · founder
    before 2008
  2. AOL · senior technology director
    2008-2011
  3. Assistly · founder and COO
    before 2011
  4. Salesforce.com · COO of Desk.com
  5. Social Leverage · Managing Partner
    Now
  6. Goowy Media

Companies founded

AssistlyGoowy Media

Investments named in public bios

GustoKustomer

Focus

consumerb2btechnologygo-to-marketearly-stage investing

Also at Social Leverage

Partners like Gary

At firms with a similar stage, sector and check size.

Alert me when Social Leverage is active

One email when Gary's firm raises a fund, adds a partner or shows new activity.

Founders and investors at a Mode VC gathering

Send Mode VC your deck

Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.

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Questions

Who is Gary Benitt?

Gary Benitt is Managing Partner at Social Leverage and a serial entrepreneur with four founding teams. He has held operating roles at Salesforce, AOL, and invested in over 20 startups since 2011.

How much does Gary Benitt invest?

Gary Benitt invests through Social Leverage, which writes checks of $500K to $3M at seed.

How do I pitch Gary Benitt?

Email [email protected], the firm's inbox for founders, and name Gary in the subject. A warm intro from a founder Social Leverage backed works better.

What did Gary Benitt do before Social Leverage?

founder at Goowy Media; senior technology director at AOL; founder and COO at Assistly; COO of Desk.com at Salesforce.com; Goowy Media.

Last updated 2026-10-15. Is this you? Ask for a correction.