Mode VC

Rich Gersten

Co-Founder & Managing Partner atTrue Beauty VenturesNew York
LinkedIn True Beauty Ventures websiteFirm profile

Rich Gersten has over 30 years of experience investing in consumer brands, focusing on beauty for the past two decades. He founded True Beauty Ventures to support emerging beauty and wellness brands.

What Rich can write

Writes checks of$1M to $10M
Comes in atPre-seed, Seed, Series A, Series BCan lead the round
Ownership target7-10%At first check
Email the firm[email protected]The firm's own inbox for founders.

True Beauty Ventures writes $1M to $10M checks, larger than 83% of firms in the atlas.

Bars: how many firms report each check band. Highlighted: True Beauty Ventures.

Career

  1. North Castle Partners · senior investing role
  2. L Catterton · senior investing role
  3. Tengram Capital Partners · senior investing role
  4. True Beauty Ventures · Co-Founder & Managing Partner
    Now
  5. North Castle Partners · Partner
  6. L Catterton · Partner
  7. Tengram Capital Partners · Partner

Companies founded

True Beauty Ventures

Investments named in public bios

AQUISK18 Hairmaude

Focus

beautywellnessconsumer brandspersonal care

Education

Union College, BS in EconomicsThe Wharton School at the University of Pennsylvania, MBA

Also at True Beauty Ventures

Cristina NunezCo-Founder & General Partner
Caroline WeintraubVice President
Caroline PhippsSenior Associate
Maclean LiottaSenior Associate

Partners like Rich

At firms with a similar stage, sector and check size.

Martin DolfiFounder & Managing Partner, Beliade
Gordon RubensteinManaging Partner, Raine Ventures, Raine Ventures
Aaron Holiday645 Ventures
Abby Miller Levy
Abby Miller LevyManaging Partner & Co-Founder, Primetime Partners
Eurie Kim
Eurie KimManaging Partner, Forerunner Ventures

Alert me when True Beauty Ventures is active

One email when Rich's firm raises a fund, adds a partner or shows new activity.

Founders and investors at a Mode VC gathering

Send Mode VC your deck

Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.

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Questions

Who is Rich Gersten?

Rich Gersten has over 30 years of experience investing in consumer brands, focusing on beauty for the past two decades. He founded True Beauty Ventures to support emerging beauty and wellness brands.

How much does Rich Gersten invest?

Rich Gersten invests through True Beauty Ventures, which writes checks of $1M to $10M at pre-seed, seed, series a, series b.

How do I pitch Rich Gersten?

Email [email protected], the firm's inbox for founders, and name Rich in the subject. A warm intro from a founder True Beauty Ventures backed works better.

What did Rich Gersten do before True Beauty Ventures?

senior investing role at North Castle Partners; senior investing role at L Catterton; senior investing role at Tengram Capital Partners; Partner at North Castle Partners; Partner at L Catterton; Partner at Tengram Capital Partners.

Last updated 2026-10-15. Is this you? Ask for a correction.