Shruti Merchant

Shruti Merchant

Partner atPear VCFirm active Sep 22San Francisco

Shruti Merchant is a Partner at Pear, previously founding HubHaus and Sidecar Legal, and working at Stripe and Google. She focuses on helping founders become CEOs.

What Shruti can write

Writes checks of$250K to $10M
Comes in atPre-seed, SeedCan lead the round
Ownership target7-10%At first check
Email the firm[email protected]The firm's own inbox for founders.

Pear VC writes $250K to $10M checks, larger than 33% of firms in the atlas.

Bars: how many firms report each check band. Highlighted: Pear VC.

Career

  1. Google
  2. Sidecar Legal · Founder
  3. Pear · Partner
    Now
  4. Pear VC · Partner
    Now
  5. Sidecar Legal · Founder & CEO
  6. Google · Head of Product
  7. Stripe · Product Lead
  8. HubHaus · Founder & CEO

Companies founded

HubHausSidecar Legal

Focus

founder developmentstartups

Also at Pear VC

Partners like Shruti

At firms with a similar stage, sector and check size.

Alert me when Pear VC is active

One email when Shruti's firm raises a fund, adds a partner or shows new activity.

Founders and investors at a Mode VC gathering

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Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.

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Questions

Who is Shruti Merchant?

Shruti Merchant is a Partner at Pear, previously founding HubHaus and Sidecar Legal, and working at Stripe and Google. She focuses on helping founders become CEOs.

How much does Shruti Merchant invest?

Shruti Merchant invests through Pear VC, which writes checks of $250K to $10M at pre-seed, seed.

How do I pitch Shruti Merchant?

Email [email protected], the firm's inbox for founders, and name Shruti in the subject. A warm intro from a founder Pear VC backed works better.

What did Shruti Merchant do before Pear VC?

Google; Founder at Sidecar Legal; Founder & CEO at Sidecar Legal; Head of Product at Google; Product Lead at Stripe; Founder & CEO at HubHaus.

Last updated 2026-10-15. Is this you? Ask for a correction.