Sol Trujillo

Sol Trujillo

Co-Founder & Managing Partner atL'ATTITUDE VenturesLos Angeles

Sol Trujillo is a global business executive who has served as CEO of three companies and co-founded L'ATTITUDE Ventures. He is also founder of the Trujillo Group and co-founder of the Latino Donor Collaborative.

What Sol can write

Writes checks of$1M to $3M
Comes in atPre-seed, Seed, Series ACan lead the round
Pitch pageSubmit on their siteThe firm asks founders to apply here.

L'ATTITUDE Ventures writes $1M to $3M checks, larger than 83% of firms in the atlas.

Bars: how many firms report each check band. Highlighted: L'ATTITUDE Ventures.

Career

  1. Trujillo Group, LLC · founder and chairman
  2. Latino Donor Collaborative · co-founder and chairman
  3. L'ATTITUDE · co-founder
    Now
  4. L'ATTITUDE Ventures · co-founder
    Now
  5. L'ATTITUDE Ventures · Co-Founder/Managing Partner
    Now

Companies founded

Trujillo Group, LLCLatino Donor CollaborativeL'ATTITUDEL'ATTITUDE VenturesL’ATTITUDEL’ATTITUDE Ventures

Focus

communicationsmediatechnology

Also at L'ATTITUDE Ventures

Partners like Sol

At firms with a similar stage, sector and check size.

Alert me when L'ATTITUDE Ventures is active

One email when Sol's firm raises a fund, adds a partner or shows new activity.

Founders and investors at a Mode VC gathering

Send Mode VC your deck

Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.

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Questions

Who is Sol Trujillo?

Sol Trujillo is a global business executive who has served as CEO of three companies and co-founded L'ATTITUDE Ventures. He is also founder of the Trujillo Group and co-founder of the Latino Donor Collaborative.

How much does Sol Trujillo invest?

Sol Trujillo invests through L'ATTITUDE Ventures, which writes checks of $1M to $3M at pre-seed, seed, series a.

How do I pitch Sol Trujillo?

A warm intro from a founder L'ATTITUDE Ventures backed works best.

What did Sol Trujillo do before L'ATTITUDE Ventures?

founder and chairman at Trujillo Group, LLC; co-founder and chairman at Latino Donor Collaborative.

Last updated 2026-10-15. Is this you? Ask for a correction.