T.J. Whalen is General Partner and Managing Director at FreshTracks Capital, focusing on consumer opportunities. He previously held leadership roles at Keurig Green Mountain, Patagonia, Leo Burnett, and Adventurous Traveler.
What T.J. can write
FreshTracks Capital writes $500K to $1M checks, larger than 71% of firms in the atlas.
Bars: how many firms report each check band. Highlighted: FreshTracks Capital.Career
- Leo Burnett
- Patagonia
- Keurig Green Mountain · Chief Strategy Officer2001-2016
- FreshTracks Capital · General Partner & Managing DirectorNow
- Adventurous Traveler
- Leo Burnett
- Patagonia
- Keurig Green Mountain · Vice President of Marketing and Sales2001-null
Investments named in public bios
Focus
Education
Also at FreshTracks Capital
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One email when T.J.'s firm raises a fund, adds a partner or shows new activity.
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Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.
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Who is T.J. Whalen?
T.J. Whalen is General Partner and Managing Director at FreshTracks Capital, focusing on consumer opportunities. He previously held leadership roles at Keurig Green Mountain, Patagonia, Leo Burnett, and Adventurous Traveler.
How much does T.J. Whalen invest?
T.J. Whalen invests through FreshTracks Capital, which writes checks of $500K to $1M at pre-seed, seed.
How do I pitch T.J. Whalen?
A warm intro from a founder FreshTracks Capital backed works best.
What did T.J. Whalen do before FreshTracks Capital?
Leo Burnett; Patagonia; Chief Strategy Officer at Keurig Green Mountain; Adventurous Traveler; Leo Burnett; Patagonia; Vice President of Marketing and Sales at Keurig Green Mountain.
Last updated 2026-10-15. Is this you? Ask for a correction.