Entry stageSeries B
Check size$3M to $30M
Leads roundsYes
FocusConsumer
Latest fundn/a
Investing team5 peopleNo activity since Sep
Who you would pitch at Sonoma Brands Capital
5 people on the investing team, 3 of them partners who can make the call. Partners are listed first.
Jon SebastianiFounder & Managing PartnerHe previously founded KRAVE Pure Foods, which was acquired by The Hershey Company, and was President of Viansa Winery.
Kevin MurphyManaging DirectorHe lives in San Francisco with his family and has a background in consumer-focused private equity.
Shahir AminManaging DirectorHe previously worked at UNC Management Company and SunTrust Robinson Humphrey.
Ben JangSenior PrincipalHe previously worked in corporate development at Gap Inc. and in investment banking at Cowen & Company.
John WilsonSenior PrincipalHe previously worked at Swander Pace Capital and Wells Fargo, and holds a B.S. from the University of North Carolina.
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Writes $3M to $30M checks. Its smallest check is larger than 93% of firms in the atlas.
Bars: how many firms in the atlas report each band. Highlighted: this firm.No recent activity since September 2026. Quiet does not mean closed.
Weekly count of activity updates. Activity is not a confirmed deal.Before you pitch
Ownership target7-10%
How to reach them[email protected]
Notable investments
MERITTouchlandMilk BarBeekeeper's NaturalsBachan's
In their words
Sonoma Brands Capital - Building Brands Consumers LoveSonoma Brands Capital is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to buiwww.sonomabrands.com
Send Mode VC your deck
Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.
Send your deckAlert me when Sonoma Brands Capital is active
One email when this firm shows new activity. Nothing else.
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Questions
What stage does Sonoma Brands Capital invest in?
Sonoma Brands Capital reports entry at series b.
How much does Sonoma Brands Capital invest?
Sonoma Brands Capital reports checks of $3M to $30M.
Does Sonoma Brands Capital lead rounds?
Yes. Sonoma Brands Capital says it can lead.
Who are the partners at Sonoma Brands Capital?
Jon Sebastiani (Founder & Managing Partner), Kevin Murphy (Managing Director), Shahir Amin (Managing Director).
Is Sonoma Brands Capital active right now?
No recent activity since September 2026.
Work at Sonoma Brands Capital? Claim or correct this profile.