Jon Sebastiani

Founder & Managing Partner atSonoma Brands CapitalSonoma

Jon Sebastiani founded Sonoma Brands Capital in 2015 and leads its investment strategy. He previously founded KRAVE Pure Foods, which was acquired by The Hershey Company, and was President of Viansa Winery.

What Jon can write

Writes checks of$3M to $30M
Comes in atSeries BCan lead the round
Ownership target7-10%At first check
Email the firm[email protected]The firm's own inbox for founders.

Sonoma Brands Capital writes $3M to $30M checks, larger than 93% of firms in the atlas.

Bars: how many firms report each check band. Highlighted: Sonoma Brands Capital.

Career

  1. Viansa Winery · President
  2. KRAVE Pure Foods · Founder & CEO
  3. Sonoma Brands Capital · Founder & Managing Partner
    Now

Companies founded

Sonoma Brands CapitalKRAVE Pure Foods

Investments named in public bios

KraveBachan'sTouchland

Focus

investment strategyportfolio company managementfood & beveragebeautypersonal carepet

Education

Santa Clara University, B.S. in EconomicsHaas School of Business, University of California Berkeley, M.B.AColumbia Business School, M.B.A

Also at Sonoma Brands Capital

Partners like Jon

At firms with a similar stage, sector and check size.

Alert me when Sonoma Brands Capital is active

One email when Jon's firm raises a fund, adds a partner or shows new activity.

Founders and investors at a Mode VC gathering

Send Mode VC your deck

Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.

Send your deck

Questions

Who is Jon Sebastiani?

Jon Sebastiani founded Sonoma Brands Capital in 2015 and leads its investment strategy. He previously founded KRAVE Pure Foods, which was acquired by The Hershey Company, and was President of Viansa Winery.

How much does Jon Sebastiani invest?

Jon Sebastiani invests through Sonoma Brands Capital, which writes checks of $3M to $30M at series b.

How do I pitch Jon Sebastiani?

Email [email protected], the firm's inbox for founders, and name Jon in the subject. A warm intro from a founder Sonoma Brands Capital backed works better.

What did Jon Sebastiani do before Sonoma Brands Capital?

President at Viansa Winery; Founder & CEO at KRAVE Pure Foods.

Last updated 2026-10-15. Is this you? Ask for a correction.