John Wilson is a Senior Principal at Sonoma Brands Capital, joining in 2021. He previously worked at Swander Pace Capital and Wells Fargo, and holds a B.S. from the University of North Carolina.

What John can write

Writes checks of$3M to $30M
Comes in atSeries BCan lead the round
Ownership target7-10%At first check
Email the firm[email protected]The firm's own inbox for founders.

Sonoma Brands Capital writes $3M to $30M checks, larger than 93% of firms in the atlas.

Bars: how many firms report each check band. Highlighted: Sonoma Brands Capital.

Career

  1. Wells Fargo · Investment Banking Analyst
  2. Swander Pace Capital · Investment Associate
  3. Sonoma Brands Capital · Senior Principal
    Now
  4. Sonoma Brands · Senior Principal
    Now

Focus

cpgmiddle marketconsumer and retailconsumergrowth-stagefood

Education

University of North Carolina, B.S. in Business Administration

Also at Sonoma Brands Capital

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Questions

Who is John Wilson?

John Wilson is a Senior Principal at Sonoma Brands Capital, joining in 2021. He previously worked at Swander Pace Capital and Wells Fargo, and holds a B.S. from the University of North Carolina.

How much does John Wilson invest?

John Wilson invests through Sonoma Brands Capital, which writes checks of $3M to $30M at series b.

How do I pitch John Wilson?

Email [email protected], the firm's inbox for founders, and name John in the subject. A warm intro from a founder Sonoma Brands Capital backed works better.

What did John Wilson do before Sonoma Brands Capital?

Investment Banking Analyst at Wells Fargo; Investment Associate at Swander Pace Capital.

Last updated 2026-10-15. Is this you? Ask for a correction.