Krista Moatz is a General Partner at Sugar Capital. She previously co-founded POPSUGAR and worked in investment banking.

What Krista can write

Writes checks of$500K to $3M
Comes in atSeedCan lead the round
Ownership target7-10%At first check
Pitch pageSubmit on their siteThe firm asks founders to apply here.

Sugar Capital writes $500K to $3M checks, larger than 71% of firms in the atlas.

Bars: how many firms report each check band. Highlighted: Sugar Capital.

Career

  1. Robertson Stephens · investment banker
  2. Savvian
  3. Sugar Media
  4. Sugar Capital · General Partner
    Now

Companies founded

POPSUGAR

Focus

commerceearly-stage investments

Education

University of Washington, BA in Business Administration/Accounting

Also at Sugar Capital

Partners like Krista

At firms with a similar stage, sector and check size.

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One email when Krista's firm raises a fund, adds a partner or shows new activity.

Founders and investors at a Mode VC gathering

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Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.

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Questions

Who is Krista Moatz?

Krista Moatz is a General Partner at Sugar Capital. She previously co-founded POPSUGAR and worked in investment banking.

How much does Krista Moatz invest?

Krista Moatz invests through Sugar Capital, which writes checks of $500K to $3M at seed.

How do I pitch Krista Moatz?

A warm intro from a founder Sugar Capital backed works best. A short LinkedIn note with one line on traction is the next best route.

What did Krista Moatz do before Sugar Capital?

investment banker at Robertson Stephens; Savvian; Sugar Media.

Last updated 2026-10-15. Is this you? Ask for a correction.