Will Hawthorne is a General Partner at Sugar Capital with over twenty years in M&A and corporate finance. He previously founded Code Advisors and led JPMorgan's Internet and Digital Media practice.
What Will can write
Sugar Capital writes $500K to $3M checks, larger than 71% of firms in the atlas.
Bars: how many firms report each check band. Highlighted: Sugar Capital.Career
- Coopers and Lybrand · Public Accounting
- DirecTV · Run seasonal sports business
- JPMorgan · Head of Internet and Digital Media
- Code Advisors · Founder and Partner
- Sugar Capital · General PartnerNow
- Avid Capital Advisors · CEO
Companies founded
Focus
Education
Also at Sugar Capital
Partners like Will
At firms with a similar stage, sector and check size.
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One email when Will's firm raises a fund, adds a partner or shows new activity.
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Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.
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Who is Will Hawthorne?
Will Hawthorne is a General Partner at Sugar Capital with over twenty years in M&A and corporate finance. He previously founded Code Advisors and led JPMorgan's Internet and Digital Media practice.
How much does Will Hawthorne invest?
Will Hawthorne invests through Sugar Capital, which writes checks of $500K to $3M at seed.
How do I pitch Will Hawthorne?
A warm intro from a founder Sugar Capital backed works best. A short LinkedIn note with one line on traction is the next best route.
What did Will Hawthorne do before Sugar Capital?
Public Accounting at Coopers and Lybrand; Run seasonal sports business at DirecTV; Head of Internet and Digital Media at JPMorgan; Founder and Partner at Code Advisors; CEO at Avid Capital Advisors.
Last updated 2026-10-15. Is this you? Ask for a correction.