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Lisa Sugar

General Partner atSugar CapitalSan Francisco
LinkedIn X Sugar Capital websiteFirm profile

Lisa Sugar is a General Partner at Sugar Capital. She co-founded the media and commerce company POPSUGAR.

What Lisa can write

Writes checks of$500K to $3M
Comes in atSeedCan lead the round
Ownership target7-10%At first check
Pitch pageSubmit on their siteThe firm asks founders to apply here.

Sugar Capital writes $500K to $3M checks, larger than 71% of firms in the atlas.

Bars: how many firms report each check band. Highlighted: Sugar Capital.

Career

  1. Young and Rubicam
  2. Goodby Silverstein and Partners
  3. POPSUGAR
    2006-2019
  4. Sugar Capital · General Partner
    Now

Companies founded

POPSUGAR

Focus

commercemedia

Education

George Washington University, Psychology and English

Also at Sugar Capital

Brian SugarFounder & Managing Partner
Krista MoatzGeneral Partner
Will HawthorneGeneral Partner

Partners like Lisa

At firms with a similar stage, sector and check size.

Ryan Freedman
Ryan FreedmanCo-Founder, Executive Chairman, Alpaca VC
Linus Liang
Linus LiangFounder & Managing Partner, Kyber Knight Capital
Matt Murphy
Matt MurphyGeneral Partner, Montage Ventures
John NordinGeneral Partner, Analog Ventures
Somak Chattopadhyay
Somak ChattopadhyayManaging Partner, Armory Square Ventures
Andrew Bluestein
Andrew BluesteinCo-Founder & Managing Partner, Bluestein Ventures

Alert me when Sugar Capital is active

One email when Lisa's firm raises a fund, adds a partner or shows new activity.

Founders and investors at a Mode VC gathering

Send Mode VC your deck

Raising a pre-seed or seed round? We write $1M to $5M first checks and help founders with distribution. A partner reads every deck.

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Questions

Who is Lisa Sugar?

Lisa Sugar is a General Partner at Sugar Capital. She co-founded the media and commerce company POPSUGAR.

How much does Lisa Sugar invest?

Lisa Sugar invests through Sugar Capital, which writes checks of $500K to $3M at seed.

How do I pitch Lisa Sugar?

A warm intro from a founder Sugar Capital backed works best. A short LinkedIn note with one line on traction is the next best route.

What did Lisa Sugar do before Sugar Capital?

Young and Rubicam; Goodby Silverstein and Partners; POPSUGAR.

Last updated 2026-10-15. Is this you? Ask for a correction.